To craft a compelling corporate identity for ABC Banking that balances traditional reliability (physical presence) with 21st-century technological agility.
To craft a compelling corporate identity for ABC Banking that balances traditional reliability (physical presence) with 21st-century technological agility.
The West African banking sector is highly competitive. Traditional customers fear digital only "faceless" apps, while younger users demand speed. The narrative needed to solve for both demographics simultaneously.
Physical Authority: I emphasized the "798 branches" to anchor the brand in the physical world, providing a sense of permanence, ease of access and security. The Gold accent signifies wealth and stability
Narrative Humility: Ending the copy with "We are not the best, but we get closer day by day" was a deliberate choice to build authentic rapport and differentiate from the hyperbolic claims of competitors.
By positioning physical branches as a feature of a "Fintech" experience, i turned a high overhead legacy asset into a competitive advantage for trust and 24/7 support.